Argo
MD
Economics
Business Model Dashboard — Per-Product P&L
Linked
Ad Spend ↔ Patients
Global Settings
Ad Spend / Day
LINKED
$
Ad Spend / Month
$
New Patients / Mo
(auto from CAC)
50
Monthly Ad Spend Growth
5%
Product Settings
Monthly
Annual
5-Yr Proj
Cohort
Portfolio
Monthly P&L — First 12 Months
Month
Patients
Revenue
COGS
CAC
Async
Ad Spend
Net Profit
Margin
Annual P&L
Year
Patients
Revenue
COGS
CAC
Async
Ad Spend
Net Profit
Margin
5-Year Compounded Growth
Year
New
Active
Revenue
Costs
Profit
Cumulative
LTV:CAC
Patient Cohort Lifetime Value
Per-Patient Unit Economics
Portfolio Allocation
Product
Ad Spend
CAC
Patients
Lifetime
Retail
COGS
1st Mo
Monthly
Annual
5-Year
Combined Monthly P&L
Month
New
Active
Revenue
COGS
CAC
Async
Ad Spend
Net Profit
Margin
Combined Annual P&L
Year
Active
Revenue
COGS
CAC
Async
Ad Spend
Net Profit
Margin
Combined 5-Year Growth
Year
New
Active
Revenue
Costs
Profit
Cumulative